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Facebook launch Its HOME on Android phones.

on May 16, 2013

Facebook is now in headlines at every news platform. The only reason is Facebook has launched its “Home” on Android as it’s been promised. The social media giants has hit the stage with a big bang that allows all the Android operating mobile phones to enjoy Facebook  home on their mobiles. The step is taken to make Facebook user more updated about their social platform. The Facebook lover can download Facebook HOME from Google play store or it is available on HTC First already. Facebook Home, first time is live on HTC First because it’s a joint venture of two technology hub.

The main objective of this launch is to make people more updated, more connected with their social connection. Now people can be more socially active. The foretelling that Facebook has set its eyes over the launch of “Facebook phone” has totally rejected by Zuckerburg that the company has no such intention to plunge into the toughest completion of smartphone as social network is intended to follow the opposite direction. He said
“Apple, Google, everyone builds phones — we are going in the opposite direction,”

Background:
ImageAt first Facebook is not interested in running ads on facebook home,the reason is obvious to make HOME a promising and ideal one for its users. To sacrifice Facebook ads for a period is the strategy of social giants. However it is planned to run the ads on Facbook home later. However this Home is targeting to all Smartphones and tablet computer making Facebook a new and enriched experience, more graphic more visuals in just turning on your mobile. This initiative is the part of Facebook strategy as Facebook co-founder Mark Zuckerberg said in September.

“It is really clear from the stats and my own personal intuition that a lot of energy in the ecosystem is going to mobile, not desktop (computers),” “That is the future.”

Analyst views

Image

The predictions is quite true because people are now feeling more ease in using Smartphone rather than accessing PCs  because its portable and PCs are immovable. However in IT market trends changed within seconds. Facebook is only interested to develop a complete integrated system applicable on all devices used by people.

On the other hand Facebook is a social magnet and HTC is utilizing the gravity of this social network to compete Samsung in the Android platform, sound good. It is something that everyone is expecting and in need. Samsung that has dominated the Android market for a couple of years needs a strong competitor and HTC is the right one. So this joint venture is now ready to reap its fruit of success. Enderle remarks in this perspective are significant.Image

“It is not so much a Facebook phone as imagined by Zuckerberg as it is a lifeline for HTC, which needs a champion device and got Facebook to back it,”

Future estimation:

The analyst is right in his analysis that market trend is following Samsung so this social campaign has given a chance to HTC to uplift itself against Samsung and this news is full of excitement for the Smartphone lovers.
The new launches by Facebook are the main reasons that Facebook market share is getting increased than Google. It is estimated that the social giant will increase its share from 9.5 percent revenue to 13.2 percent this year.

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